If you are using Sendgrid, go to Stats, and then Email Clients & Devices. If you are using Mailchimp, go to List and check the following stats: Email clients per sending list in Mailchimp Both tools give access to the top email clients and devices our customers use to read our messages. Having this information at hand will simplify the email development process by reducing the number of devices and email clients an engineer has to tailor an email for.Īt Mailtrap, we use Mailchimp and Sendgrid to send HTML email campaigns.
Email Client Market Share, 2018 Know what email clients your target audience prefersĪlthough having access to the general stats provided by Litmus is great, we would recommend you checking what devices and email clients your target audience uses. One can review this report to get an idea about the core market players and their shares in this area. In June 2018, Litmus released an Email Client Market Share report which was based on 1.04B email opens data they gathered worldwide.
That’s why the rendering of CSS by various email clients may differ significantly. Every email client plays by its own rules. Of course, a universal set of standards would be much easier for email clients to support and for developers to comply with. There is a wide selection of email clients that encompasses several web and desktop solutions, where the way an email is displayed depends largely on the rendering engine a system uses. When building an HTML email template, in addition to the operating system and screen size, one has to account for the email client. While coding a web page, an engineer takes the following factors into consideration: So, let’s try to figure out why this statement is still valid in 2018. It may sound ridiculous, but it’s the truth.
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A developer can’t code an HTML email template using the same technologies and approaches as one would when building a web page.
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